01Her Stage
The mic is always on
- Main stage conversations
- Driver interviews
- Inspiring stories
- Live podcasts
- Founder chats
🏁 Formula 1 · Circuit of The Americas📍 October 23–25 · COTA, Austin TX
HERTRACK
Where girls and women dream bigger.
October 23–25, 2026 · Circuit of The Americas, Austin, TX
The ultimate girls' and women's destination at Formula 1 — a three-day celebration of women in motorsport, media, leadership, innovation and STEM.
Presented by
The Osprey CollectiveSEICON
see it. believe it. drive it.
01Experience Zones
not a conference
THE
PADDOCK
Six colorful experiences across the paddock. Something is always happening.
01
02Heroes Wall
Bright portraits. Big facts. QR codes.
- Motorsports trailblazers, honorees, & the women of racing
03Mini Paddock
The ultimate kids area
- 🎨 Design your dream helmet
- 🏎 F1 Academy paddock tours — Paddock Squad
- 👋 Meet the drivers
- 🧩 STEM challenges
- 🔧 Build a bridge
- ⚡ Reaction wall
- 📸 Winner's podium photos
- 🏆 Future Racer Passport stamps
04STEM Garage
Engineering, but make it exciting
- Girls and women build
- Experiment
- Create
- Learn
- Meet female engineers
- Meet mechanics
- Meet designers
- Interactive workshops
05Creator Garage
Presented by Studio IX Collective
- Live interviews
- Creator content
- Social media moments
- Behind-the-scenes
- Podcast recordings
- TikTok studio
- Photo wall
02Three-Day Lineup
festival lineup
THE LINEUP
Three days. Three energies. One track.
✨
Day One
Dream Big
- Opening celebration
- Women breaking barriers
- Meet the drivers
- Motorsport media
- Creator meet-up
- Networking
🏎
Day Two
Future Racers
- F3
- Karting
- F1 Academy
- F1 Academy paddock tours
- Meet the drivers
- Girls & Women in STEM
- Engineering
- Kids panel
- Mentoring
- Interactive workshops
🏆
Day Three
Lead Like Her
- Leadership
- Innovation
- Business
- Motorsport careers
- Scholarships
- Closing celebration
03Special Activation
special activation
KIDS
TAKE OVER
An entire panel hosted BY kids FOR kids. Girls interviewing drivers, engineers, media and mechanics. No adults asking questions. Kids only.
DriversEngineersMediaMechanics
04Featured Talent
the grid
FEATURED TALENT
Drivers, engineers, mechanics, broadcasters and leaders.
F3
Arshia Akthar
Formula 3
Karting
Lilly White
Karting phenom
Media
Jacklyn Drake
NASCAR broadcaster
COTA
Maggie Boyd
Director of Events, COTA
Media
Madison Brodsky
Entertainment reporter
Media
Bonnie-Jill Laflin
Sports broadcaster & trailblazer
Driver
F1 Academy Drivers
The current grid
Engineering
Female Engineers
Performance & vehicle dynamics
Pit Wall
Female Mechanics
Sub-three-second pit stops
Media
Female Broadcasters
Telling the story live
Series
NASCAR · IndyCar
Cross-series trailblazers
05Photo Moments
instagram worthy
PHOTO
MOMENTS
Every corner is a photo op.
🏁Checkered Runway
🏎F1 Cockpit Photo
📸Trophy Photo Booth
💌Letter to My Future Self
🏆"I Want to Be…" Career Wall
06Last Year
it already works
LAST YEAR
AT COTA
Real girls. Real track. Real proof.
06Community Impact
every ticket counts
COMMUNITY IMPACT
Every ticket helps inspire the next generation.
Girls & Women in STEM
Girls & Women in Motorsport
Scholarships
Mentorship
Future engineers
Future drivers
Future broadcasters
Future team principals
07Partnership
let's build it together
PARTNER WITH US
Own a destination. Reach the next generation.
Presenting Partner
All 3 days · Title billing across every zone, stage and broadcast.
STEM Garage Partner
All 3 days · Every build, every experiment, every future engineer.
Heroes Wall Partner
All 3 days · The gallery of women who shaped the sport.
Creator Garage Partner
All 3 days · Distribution with Studio IX Collective.
Photo Moments Partner
All 3 days · The most-shared corners of the whole paddock.
SHE BELONGS HERE.
Whether she's holding a steering wheel… a microphone… a wrench… a laptop… or a dream — Her Track by Studio IX Collective is creating a place where girls and women can see what's possible.
The Osprey Collective · SEICON